Unknown to most, proper Search Engine Optimization (SEO) revolves around the initial design. Unlike many other Website development companies, we can offer a website which is integrated with SEO.
Some common Web designs mistakes can make a drastic difference in the optimization of your Site
FLASH SITES - While we love flash sites and design them ourselves. Flash sites do not optimize well since their text is viewed by search engines as graphics. The high level animation in Flash makes it difficult for search engines like Google to break down their info. However, with proper integration of additional HTML pages we can make sure your Flash site is found and doesn't stand lonely on a friday night, all dressed up but with nowhere to go.
TITLE TAGS - Look at the very top of the browser for every webpage you visit(The title tag on this page should say "Search Engine Optimization for Websites"). As you change from page to page in the website does the Title Tag stay the same? Often the title tage is repeated throughout a website stating only the company name. The title tag is one of the most sensitive areas for Search Engine optimization. And ironically most websites have repeated title tags. Creating a diverse array of title tags allows for maximization on the keywords you can be found with by seach engines
META-TAGS - Metatags are keywords placed in the website design to help search engine categories, however they are not visible to the naked eye. However, metatags don't play as much of a factor as they did years ago. So often the case is to overload on Metatags. In this case, less is more, allowing you to be more concentrating in your categorization of your website and increasing its potency.
PROPER LANDING PAGE - The landing page is one of the most important pages of your website since it's the doorway entrance to your site. In the early 2000s it was a popular practice to put a splash page or a Macromedia intro. That's one of the worse things you can do for optimization of your site. As this allows for very little keywords to be displayed. Alternatively, the ideal would be to have a keyword dense landing page.
PROPER WRITING - Marketing writing and Search Engine Optimization writing are different trades. However we try to combine the best of both worlds. As Search Engine Optimization writing involves particular tactics such as the density of keywords, proper headers, keyword frequency and spacing. We can help make your writing sound marketable, yet be attractive to search engines for strong placement!
FRAMES - Although difficult to tell by the naked eye, framed sites include repeating a common element of your website(Such as the menu bar or logo). Frame sites we're very popular on the Internet in the late 90s. However framed sites confused search engines, making it difficult to determine where the main content on the site is.
